Knowing your ecommerce site
Having your own business can be easy, fulfilling, or a pain in the butt. The easiest way and most cost effective way to go about doing it is via the Internet. This may seem like a no brainer but there are many important thing that you should know and consider few things when starting out.
How well do you know the involved details of your ecommerce site’s traffíc? Where do your site’s visitors come from? How long do they stay on your site? Just where do they go to on your site and how well do they convert into buyers or subscribers?
Do you be familiar with your site’s rankings in the major search engines? What are your site’s top keywords? What’s your site’s Google Page Rank? Who are your IP neighbors? What your site looks like in other browsers? How much is your site worth?
These are various questions that you have to know, mostly for the reason that the more knowledge you possess about your site, the better equipped you will be at improving it.
Perhaps one of the most helpful diagnostic tools you can use on your site. Google Analytics will give you a wealth of information about your site’s traffíc. Where it comes from, how long it stays on your site, where it goes on your site, how well your content converts… invaluable information every webmaster should have in their possession.
NetMechanic Toolbox-Review your site’s mechanics – find broken links, test browser compatibility, find bad HTML code, spot slow-loading pages, and review your spelling… all by using the NetMechanic Toolbox.
Keyword Suggestion Tool-This free keyword suggestion tool will tell you how many searches are done in WordTracker and Overture for your site’s keywords. Extremely valuable information since much of the web’s traffíc and ecommerce is keyword driven.
Iwebtool-This is another free site which provides several valuable webmaster’s tools that will give you information about your/any site. Google PageRank, PageRank Prediction, Link Popularity, Search Engine Positions for Keywords, Backlink Checker… also Visual PageRank where you can see all the PR values of all the links on a given page – both internal and external.
Alexa Traffic Rankings-Alexa tracks the web’s traffíc by using the Alexa bar in a surfer’s browser. Most people know it is not an accurate assessment of the traffíc on the net but it is a handy measuring stick, nonetheless. It is also a handy tool for comparing sites and seeing the long-tern traffíc trends of different sites, including your own.
Your Site’s Traffic Logs-Most webmasters know your raw traffíc logs are worth checking and reading. They contain valuable information about your site. Especially helpful, if you’re checking for broken links on your site, you don’t want to see those 302′s everywhere. Close examination and regular checking of your traffíc logs and stats will point out the profitable keywords on your site.
BetterWhois-You can use this site to find out the domain information about your site. Do you have control of your domain? Many webmasters buy their domain name thru their web hostíng company.