Attract Customers on Ecommerce site
We are now in an instant society. We want information right away, and the quicker we can dig up the happier we are. We’ve got Google now, and the answers are literally the click of a mouse away from our eyes. As possible all things are done automatically without any hassle or spending too much time. Customers are alive and well in this environment and really have no patience for a website that wastes their time or is too busy trying to look amazing. They want info, and they want it instantly.
A lot of research has shown that the leading factor in attracting shoppers to buy from an e-commerce Web site is an ease of navigation — findings that were supported in a recent survey by Jupiter Research In other words, customers are saying “make your site easy-to-use, and you’ll earn our sale.” If usability is the key to a better bottom line, then what specifically will improve your site’s ease of use?
For that, we turn to the most excellent figure in the field of user-friendly online design — Dr. Jakob Nielsen, whom The New York Times called “the guru of Web page usability.” He holds 73 U.S. patents, most for making the Net easier to use. Nielsen speaks in serious professorial tones, but his advice is more than academic: Companies pay him bundles of cash to teach them how to improve their site’s sales.
Before changing anything, it is recommended that e-tailers should take an easy step to look at their site’s current level of usability: Run a user test. Find one willing test shopper — not an employee — and plop them down in front of your site to get direct, real-person criticism. It’s still interesting how many e-commerce sites have never done this — just sat down with users one at a time and watched them shop on their site. The best way to do this is to grab as many guinea pigs as possible and record trends as they develop.
You should pay attention for feasible problems in several key areas. E-commerce sites lose sales for three major reasons; which calls “the laws of want to-be e-commerce.” Namely, that’s poor merchandizing, providing information incompetently, and not appearing credible to shoppers.
If they can’t stumble on it, they can’t buy it everything should be simple to find — yet lots of sites still fail to follow this simple rule. The problem is frequently a case of poor product categorization. Things need to be where people expect to look for them often, businesses use very odd categories that make no sense to the typical consumer.
A new way to stave off user confusion is by allowing product winnowing. A site must allow customers to quickly narrow down its list of product to the desired item. A site with a rambling product catalog can satisfy a broad range of customers, it can also be confusing if that list can’t be easily narrowed by searching shoppers.
Don’t offer people lot choices or you’re just going to confound them and they’ll go away without buying. Instead, if a customer can easily find those size-ten shoes in summer styles, your sales will improve.
Two classic mistakes in product descriptions are created by: the overly eager marketing person or the overly geeky tech person.
The tech person will write 100 basic facts down, but not in a way that the consumer who’s not highly educated can understand them. And the marketing person will write in fancy language about how wonderful it is, without ever getting to the specifics.
Rather, descriptions must be written in the middle ground between these two. First, describe the product in comprehensible specifics. Then, offer the ability to delve into more specific product details for those who want it.
June 25th, 2010 at 10:40 pm
PillSpot.org. Canadian Health&Care.No prescription online pharmacy.Special Internet Prices.Pillspot.org. Denver Real Estate Says:
July 8th, 2010 at 12:31 am
Allow me to I’ve been a longtime fan, but this is my first comment. I figured I might as well thank you for writing this piece (and all your others), and I’ll be back!
July 8th, 2010 at 12:48 am
I’ve been into blogging for quite some time and this is definitely a effective and well written post. You should definitely check out the Google Caffeine ebook to learn everything there is to know about the new Caffeine Update and how it effects you…
Anyways, good luck on your blog, and feel free to check out : Google Caffeine
Thanks so much!
All the best,
Dino Vedo
July 8th, 2010 at 1:10 am
Couldn´t be written any kind of far better. Reading this post reminds me of my old room mate! He frequently kept talking about this. I can forward that article to him. Pretty sure he definitely will possess a fine read. Thanks for sharing!
July 23rd, 2010 at 7:54 pm
People are likely to new work in other areas, separated, get marry, ect, people will always need a new home. The marketplace will maybe slow down slightly in the summer, but in Septeber – October will it be normal.
July 23rd, 2010 at 9:35 pm
You write very detailed,Pay tribute to you.Couldn’t be written any better. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!
July 24th, 2010 at 4:51 am
Man, talk about a good post! I’ve stumbled across your website a few times within the past, but I always forgot to bookmark it. But not again! Thanks for posting the way you do, I definitely appreciate seeing somebody who truly has an opinion and isn’t just regurgitating crap like the majority of other writers lately. Keep it up!
July 28th, 2010 at 4:19 am
While enjoying my usual morning tea, I was reading through some articles and happened this post Very good piece of information you’ve made available here, and I’ll be sure to add to my delicious bookmarks for later reading and. I’ll most certainly check back your site more regularly now.
July 28th, 2010 at 9:43 pm
That is a very nice concept. I really think it will turn out to be a valuable piece of information in the future for me.
July 29th, 2010 at 4:29 am
There is evidently a lot for me to discover outside of my books. Thanks for the fantastic read,
July 30th, 2010 at 7:14 pm
Very good article – I confess I have taken away some new entries for my own site. Lots of interesting content here. Keep it up.
August 11th, 2010 at 8:55 am
Thanks for taking the time to write that, I found it very detailed. If you get a chance you should visit my blog as well. I hope you have a nice day!
August 12th, 2010 at 5:57 pm
Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…I am happy to find so many useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .
August 16th, 2010 at 4:54 am
I discover myself coming in your blog more and a lot more often towards the point in which my visits are virtually daily now!
August 29th, 2010 at 9:03 am
Vision http://copious-systems.com/tag/Vision : M Docking Zen/…
M Docking Zen/…
August 29th, 2010 at 11:30 am
contemporary http://damericand0um.02JEEPPARTS.US/tag/Art+Deco+Contemporary+contemporary/ : Deco…
Deco…
August 29th, 2010 at 10:18 pm
Drug http://blongjkf.ACEHARDWAREE.INFO/tag/Drug+R2+gmc/ : gmc…
R2…
August 29th, 2010 at 10:26 pm
maker http://bcubeclyiljp.APTAUTOPARTS.INFO/tag/maker+Cube+machine/ : Cube…
maker…
August 29th, 2010 at 10:32 pm
AT&T http://ulightot5.ACEHARDWAREE.INFO/tag/AT&T+preowned+cell/ : preowned…
cell…
August 29th, 2010 at 10:56 pm
disks http://sfloppyln5x5.APTAUTOPARTS.INFO/tag/when+were+introduced?+R2+disks/ : introduced?…
were…
August 30th, 2010 at 4:51 am
SV1011 http://ekitchenn7bnt1v.AUTOSECTIONS.INFO/tag/Kodak+SV1011+photo+frame/ : SV1011…
SV1011…